Coca-Cola Enterprises reveals Recycling Challenge finalists

Sensemaking / Coca-Cola Enterprises reveals Recycling Challenge finalists

Apps, social movements and customisable bins are among the eight short-listed ideas from CCE and’s 13-week challenge, which aims to increase recycling rates at home.

By Duncan Jefferies / 01 Aug 2014

After 13 weeks of research, idea creation and refinement, the finalists of the Recycling Challenge, which aims to increase recycling rates at home, have been announced. The eight ideas, which range from slick apps to customisable recycling bins, were chosen by members of the community, who collaborate on ideas for social good through the platform, as well as Coca-Cola Enterprises (CCE) and members of its Expert Advisory Panel.

“The calibre of the entries was extremely high and we were impressed to see such innovation and creativity”, says Joe Franses, Director of Corporate Responsibility and Sustainability at CCE. “The final eight stood out for their ability to inspire and motivate actionable change. We are excited to see how supports their progress over the next few months and strongly believe they have the potential for impact on at-home recycling rates.”

CCE sponsored the challenge following a six-month study with the University of Exeter, which identified the need for people to break old recycling habits and form new ones. The final ideas will now be explored in more detail by the community, CCE and the Expert Panel to determine how any of them could be piloted, and what impact they could have on increasing at-home recycling rates. As with all OpenIDEO challenges, the ideas are open source, which means that anyone is welcome to take them forward

“We hope that by encouraging people to build on them, we can create something meaningful and practical that will change people's behaviour around recycling habits in the future”, says Nathan Waterhouse, Co-founder of, who was impressed by the wealth of knowledge and ideas that were generated on behalf of recycling over the course of the challenge, as well as the collaborative and supportive community that helped to develop them. “Our sponsor, Coca-Cola Enterprises, will also be exploring options for supporting one or more idea towards implementation”, he adds.

The Recycling Challenge finalists:


  • Bottles for Smiles: A one-for-one donation programme which uses consumer recycling efforts to fuel an energy program for communities without access to the electricity grid; selected because of the immediate impact an individual can create by recycling.


  • CycleUp: A mobile app which tracks a community’s recycling progress against that of other neighbourhoods and cities; selected because it encourages recycling as the social norm and creates local competition.


  • How Do I Recycle This: A mobile app that allows the user to find out if a package is recyclable and where they can recycle it; selected because it showed potential for a more inclusive app that would help demystify recycling for consumers.


  • Less: A social platform that helps motivate users to recycle by tracking their progress with a point system, while providing social competition within communities; selected because it encourages consumers to establish better all-around environmental habits.


  • R-Blocks: A customisable recycling bin concept for the home; selected because people are more likely to recycle if their bins suit their lifestyle.


  • Recyc’cream Trucks: A mobile recycling truck that creates a unique experience in neighbourhoods by encouraging people to trade in their recycling for healthy snacks and other rewards; selected because it creates excitement about recycling within communities and turns consumer progress on recycling into tangible prizes.


  • Simple Sticker: A sticker under the lid of your garbage bin that reminds people to recycle; selected because this is an easy, straightforward way to encourage behaviour change around recycling.


  • Waste Free Wednesday: A social movement that encourages everyone to eliminate waste once a week; selected because it encourages people to establish better recycling habits one step at a time.

Photo credit:OpenIDEO

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