The Protein Challenge 2040: Three key action areas identified

Sensemaking / The Protein Challenge 2040: Three key action areas identified

What innovations have you seen in your industry or region that could help meet these challenges? And who do you think should be part of the answer?

By Simon Billing / 29 Feb 2016

The Protein Challenge 2040, the first global coalition to bring together the animal, plant and seafood industries to work towards a sustainable protein system, has identified three key areas for action in The Protein Challenge 2040 Summary Report:

1. Increase the proportion of plant-based protein we consume
2. Scale up sustainable feed innovation to meet demand for animal protein
3. Tackle the loss and waste of protein across the system

We’re currently working with leading NGOs including WWF and GAIN, retailers Target and Waitrose, leading dairy nutrition firm Volac, taste and flavour experts Firmenich, as well as food manufacturers The Hershey Company and Quorn.

Now we’re asking you: what innovations have you seen in your industry or region that could help meet these challenges? And who do you think should be part of the answer? Please share your ideas in the comments box.

To find out more or be part of The Protein Challenge 2040, contact Simon Billing. Read about trends and signals of change in the food sector at the Futures Centre's Future of Protein topic hub.

Image credit: iStock.com/René Lorenz

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