What we see is what we get

Sensemaking / What we see is what we get

Here's what we're seeing this November 2016, brought to you in our Futures Centre monthly horizon scan.

By Anna Simpson / 07 Dec 2016


What we see is what we get
When unexpected things happen, we ask ourselves, ‘Was I missing something?’

We’re always missing something. In 1960, Joseph Klapper argued that this is exacerbated by our tendency to seek out media that reinforce our views. Today, algorithms seek out audiences.

Our blind spots are the root of many social problems, from supply chains dependent on modern slavery to massive quantities of tiny plastic particles in our oceans. What we don’t see, we don’t value.

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Conversely, when we start seeing things differently, we uncover new opportunities. Move beyond ageism in the workplace, and embrace the intergenerational organisation. Map innovations across food supply chains, and find ways to reduce loss. Find out who lives around you, and uncover new business opportunities.  

In our virtual futures salon last week, we asked what blockchain can do for sustainability. One thing that stood out is its power to validate multiple perspectives over a single central one. Our three guest pioneers described how this can transform supply chains, overcome bias in scientific research, and give local communities more choice.

If we want peaceful and just societies, the most important thing is that we see each other. The American writer Jonathan Friesen says everyone in the world has two questions on their minds: ‘Does anybody see me?’ and ‘Does anybody like what they see?’

Who are you seeing today? And what are you missing?

Curator, Futures Centre

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