Forcing employee volunteering may backfire ethically

Resource / Forcing employee volunteering may backfire ethically

By Simon Bennett / 30 May 2016

In a recent paper, he explored the effects of companies forcing employees to take part in Corporate Social Responsibility (CSR) practices, such as volunteering, donating to charity and helping at welfare groups. He found that a process called moral licensing may cause such practices to backfire.

"The idea is that when you force employees to be pro-social people, they gain a sense that they're doing something really good, even though they didn't really want to.

"They aren't being compensated for it, so they gain that sense of psychological entitlement and they feel freer to engage in unethical behaviour later on," he explained.

What might the implications of this be? What related resources have you seen?

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