Big Food is disclosing the nitty gritty details of our food—in a place where no one looks via Karen Yeo

Resource / Big Food is disclosing the nitty gritty details of our food—in a place where no one looks via Karen Yeo

By Futures Centre / 18 Jul 2016

There’s a new front in the war between food companies and consumer advocates over food labeling: QR codes.

 

 

Under growing pressure to disclose exactly what goes into the food we buy and how it’s produced, big food companies in the US have come up with a clever solution. Rather than print food information directly on product packaging, they’re proposing to stick a lot of it behind QR codes consumers scan with their smartphones that link to online product pages. So while the Nutrition Facts Panel and allergen information required by regulators would remain on-package, information about genetic modification and food processing facilities are just two that would migrate online.

What might the implications of this be? What related resources have you seen?

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