The Good Food Institute has released the first-ever open-sourced guide to plant-based meat innovation, aimed at accelerating the success of the plant-based meat industry and directing entrepreneurs toward high-impact areas of innovation. It includes a ‘mind map’ providing an overview of the current plant-based meat industry and highlights areas in need of R&D.
Do you know one of the key reasons why the Impossible Burger made such a huge splash? Because no one realized that veggie burgers were ripe for innovation! And why is that?