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Consumer insight report into plant-based protein diets

Resource / Consumer insight report into plant-based protein diets

By Jordan McKay / 16 Aug 2018

A report published in July 2018 by the Agriculture and Horticulture Development Board (AHDB) looks into rising interest in the plant-based food trend in the UK, with initiatives such as Veganuary and Meat Free Monday receiving more pick-up than ever before. The report includes statistics and demographic analysis for meat and non-meat consumption in Britain: eg. vegans make up 2 per cent of the population; vegetarians 7 per cent; flexitarians (for health) 7 per cent. 

What might the implications of this be? What related resources have you seen?

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