A poll by the UK's YouGov for the Market Research Society Delphi Group identifies a trend of growing consumer unease about how personal information is collected and stored. Of those surveyed, 70% said that privacy of personal information is more important now than it was five to ten years ago. Only one in ten feel in complete control over our personal information being kept private.
Growing consumer unease on privacy, reveals UK poll
Resource / Growing consumer unease on privacy, reveals UK poll
By Esther Maughan McLachlan / 17 Mar 2015
What might the implications of this be? What related resources have you seen?
Signal of change / Plastic waste could beat price as top concern for British shoppers in 2030
Sensemaking / Eat-a-wearable: a design concept to inspire new futures for fashion
Sensemaking / Four ways technology can drive inclusive opportunities in the Digital Age
Sensemaking / The Fibre Fusion and Blend Segregation Mobile Processor: a design concept to inspire new futures for fashion
Sensemaking / I Love WearMeBa!: a design concept to inspire new futures for fashion
Sensemaking / Community energy groups need to ask how, not whether, to harness new technologies