"Catstagram" camera from Whiskas - capturing your cat's POV to better understand the elusive feline

Resource / "Catstagram" camera from Whiskas - capturing your cat's POV to better understand the elusive feline

By HJ Fantaskis / 07 Apr 2015

The collar-attached camera from Whiskas allows you to capture a cats-eye view of your feline companion's day. The pitch on PSFK is for catowners to get to know their cat a little better, and understand their behaviour; and for the vast entertainment value of a cats-eye view of the world. 

However, what if that visual data collected was given to a biodiversity tracking group - just like drone data is shared? Cats are responsible for a huge, huge loss in biodiversity, and this kind of visual data could inform better biodiversity planning and protection. 

What might the implications of this be? What related resources have you seen?

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