The future for global meat demand

Resource / The future for global meat demand

By Laura Picot / 01 Jun 2015

In an interview for The Cattle Site, Rabobank analyst Albert Vernooij outlines predictions for global protein demand in the coming years. Rabobank frequently produces reports on food and agribusiness, including a focus on animal proteinHere is a brief summary of some of Vernooij's projections: 


Global protein demand will crease by a factor of 3.5 over 50 years, from 1980 to 2030, with poultry followed by eggs showing the biggest increase and seafood and beef the least.


Global trade will be affected by avian influenza, exchange rate volatility and turmoil in regions such as the Middle East and Eastern Europe. Mergers are likely to take place between major meat companies.


Meat production, predominantly pork, will greatly increase in China from 2010 to 2020. China’s national pig herd has decreased by 10%, so it is expected that imported pork will cover the shortfall.


In beef, the weather in the main export countries (US, Brazil, Australia) will continue to control the supply situation. Change in the beef industry takes longer than for poultry of pigs due to the longer reproduction time. 


India has the potential to become a large exporter of buffalo meat in the future.


Poultry demand will increase, especially in China, and will be fuelled by lower feed costs and high beef prices.

What might the implications of this be? What related resources have you seen?

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