What type of sustainable food consumer are you?

Resource / What type of sustainable food consumer are you?

By Michael Zahn / 09 Sep 2015


Researchers from Wageningen University in the Netherlands have investigated distinct types of sustainable food behaviours. The findings were published in the article ‘Sustainable food consumption. Product choice or curtailment’. The participants of the survey were divided into four segments relating to their sustainable food behaviours including unsustainers, curtailers, product-oriented consumers and sustainers. The research highlights significant differences between the segments regarding:


  • Food choice motives
  • Personal and social norms
  • Food involvement
  • Subjective knowledge on sustainable food
  • Ability to judge how sustainably a product has been produced
  • Socio-demographics


The authors conclude that making distinctions between behavioural strategies in terms of sustainable food consumption is significant as segments differ according to the level of sustainable food consumption as well as in the type of behaviour.


The article can be found in the latest issue of the journal Appetite. A summary of the findings is available here.

Signal spotted by Fiona Dawson

Image credit: Yarian

What might the implications of this be? What related resources have you seen?

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