We've hit peak home furnishings, says Ikea boss

Resource / We've hit peak home furnishings, says Ikea boss

By Dorothy Ng / 19 Jan 2016

But Howard said his comments did not contradict Ikea’s target of almost doubling sales by 2020, and that changes in consumption were an opportunity for companies to rethink the way they did business. Ikea was trying to help customers live in a more environmentally friendly way, he added.

“We will be increasingly building a circular Ikea where you can repair and recycle products,” Howard said.

What might the implications of this be? What related resources have you seen?

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