Fruit and veg prescriptions for low-income families

Signal of change / Fruit and veg prescriptions for low-income families

By Gwyneth Marcelo / 14 Feb 2017
Grocers like Target and Wholesome Wave in the United States are beginning to sponsor a unique programme called FVRx, or fruit and vegetable prescription. Through the programme, healthcare professionals prescribe produce to their families, upgrading healthy eating from nutrition advice to medical order. With their prescriptions, patients receive vouchers to buy food at the grocery stores or participating farmers' markets.

So what?

Over the past six years, several pilots have been run throughout American cities targeted towards low-income families already receiving food stamps. Low-income families with limited resources tend to buy cheap calories, often high in sugars and unhealthy fats, contributing to the incidence of diabetes and hypertension. The programme has been found to significantly increase the consumption of fruits and vegetables, enabling healthier diets. This programme is a systemic solution, uniting unusual allies, grocers and healthcare professionals, in the battle against chronic non-communicable diseases brought upon by poor diets, which end up costing the US about $500 billion per year.


What might the implications of this be? What related signals of change have you seen?

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