Sainsbury’s encourages shoppers to eat their vegetables

Signal of change / Sainsbury’s encourages shoppers to eat their vegetables

By Alisha Bhagat / 09 Feb 2017

Sainsbury’s, UK's second largest retailer, is partnering with Oxford University scientists to rearrange supermarket aisles in order to nudge consumers into purchasing more vegetables and less meat. The chain also plans to give out vouchers to customers who buy vegetarian products, and to display vegetarian meal options next to meats.

So what?

Excessive meat consumption has a negative impact on the planet and human health. By changing store layout to make vegetarian options more accessible, supermarkets can encourage more sustainable choices. Additionally, the in-store experience could change viewpoints as vegetarian meals will be seen as comparable to meat-based ones.

Sources

http://www.thegrocer.co.uk/stores/ranging-and-merchandising/sainsburys-to-encourage-higher-veg-consumption-with-trial/547457.article

What might the implications of this be? What related signals of change have you seen?

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