Sainsbury’s, UK's second largest retailer, is partnering with Oxford University scientists to rearrange supermarket aisles in order to nudge consumers into purchasing more vegetables and less meat. The chain also plans to give out vouchers to customers who buy vegetarian products, and to display vegetarian meal options next to meats.
Excessive meat consumption has a negative impact on the planet and human health. By changing store layout to make vegetarian options more accessible, supermarkets can encourage more sustainable choices. Additionally, the in-store experience could change viewpoints as vegetarian meals will be seen as comparable to meat-based ones.