Fenty Beauty's new make-up range fights western ideals with 40 boundary-breaking shades

Signal of change / Fenty Beauty's new make-up range fights western ideals with 40 boundary-breaking shades

By Laura Bradnam / 29 Nov 2017

Fenty Beauty, the cosmetics product line by Rihanna, has released a new make-up range which has 40 skin tones. It has been welcomed by the intersectional feminist movement as raising the bar for every other make-up line.

So what?

How important are shades of make-up? Very, to the billions excluded by western ideals and media. This signal reflects a rising intolerance for white privilege and hegemony, and a drive to decolonise the mind as well as the body.

How long will it take for mainstream ranges, as well as organic, cruelty free and vegan varieties, to catch up?


This signal was originally written on 19 Sep 2017.

Sources

Fenty Beauty by Rihanna | Beauty for All

Rihanna created Fenty Beauty makeup for all skin colors, all undertones, from all countries. Foundation in 40 shades, skinsticks in 30 shades, made for you. Fenty Beauty

https://www.fentybeauty.com/

What might the implications of this be? What related signals of change have you seen?

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