Radical transparency for businesses now means internal culture is part of the brand

Signal of change / Radical transparency for businesses now means internal culture is part of the brand

By Jiehui Kia / 28 Sep 2017

Here's a sexy way of re-framing 'radical transparency': *Glass Box Brands* - In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand. 

Glass Box Brands

Glass Box Brands is here. In an age of radical transparency, your internal culture is your brand. Recent high profile scandals (hello Uber, hi Google) point to something bigger than corporate faux pas; they point to a massive shift in business and consumerism. A shift in the very nature of what it means to be a brand.



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What might the implications of this be? What related signals of change have you seen?

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