Indoor urban farming Plenty raised $200m to open in 500 cities

Signal of change / Indoor urban farming Plenty raised $200m to open in 500 cities

By Esther Maughan McLachlan / 02 Oct 2017

Esther Maughan Mc on Twitter

Indoor urban #farming @plentyag raised $200m to open in 500 cities #signalofchange

Bosses Of Google And Amazon Back Plenty In plan To Bring High-Tech Farm Warehouses To Feed Britain

The San Francisco company is in the midst of bringing in more investors to bankroll an aggressive global rollout. Chief executive Matt Barnard wants to open "farms" in the 500 cities around the world with at least 1m people, with that expansion arriving in Britain as soon as 2019.



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What might the implications of this be? What related signals of change have you seen?

Impressive plans.  It will be really interesting to see how the labour market responds. If urban farming can scale as quickly this suggests it can, will it become a significant new source of employment in cities?  Will it be easier to attract workers than in more remote rural areas or be difficult to recruit into cities with high living costs?  Or is automation already designed in?  

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According to the 2017 Agtech Investment Review from Finistere Ventures and PitchBook, “the most pronounced spike in activity has been in indoor agriculture.  Thanks to a flurry of $20million+ rounds, 2017 has already seen more capital enter the space than all the previous years combined going back to 2010.”

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