Singapore supermarket FairPrice launches house-brand low-cost infant formula in wake of complaints about rising cost of branded milk

Signal of change / Singapore supermarket FairPrice launches house-brand low-cost infant formula in wake of complaints about rising cost of branded milk

By Gwyneth Marcelo / 06 Oct 2017

Supermarket wades into Singapore infant formula dispute with low-cost product launch

Regulators in the city state recently announced new rules that will restrict the health and nutrition claims formula milk manufacturers are allowed to place on their products' packaging. This followed a report from the Competition Commission of Singapore (CCS), stating that formula milk manufacturers' expenditure on R&D and marketing was inflating product prices.



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