McDonald's launches McVegan burger

Signal of change / McDonald's launches McVegan burger

Next to the Big Mac, McDonald's trials a vegan burger in Finland. The vegan trend is on the rise worldwide as consumers are becoming more and more aware of their own health and the negative impact products have (environmental foodprint)

Why is this important:

Awareness of the negative impacts of once-popular products will continue to grow.


This signal was also spotted by Max Elder:

Max Elder on Twitter

@McDonalds experiments with vegan burger #SignalofChange

Fast Food Giant McDonald's Launches Trial Of 'McVegan' Burger

Burger giant McDonald's has launched its first vegan burger, according to a report by Veggie Athletic. The McVegan went on sale today as part of a trial in a single restaurant in Tampere, Finland. The trial will last until the end of November. If the product is successful, it may expand to more outlets.


This signal was also spotted by Jiehui Kia:

"Anyone going to be in Finland soon?"

Exclusive Taste Test: What Does The McVegan Taste Like?

Written exclusively for Vegan Life by Brent Morrissey. The McVegan is a superhot topic right now. Articles along with debates about the McVegan are popping up everywhere and not exclusively on all vegan websites but it also being covered by major news outlets like the BBC to NME and even Men´s Fitness magazine.


Resource links:

What might the implications of this be? What related signals of change have you seen?

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