Starting this Thanksgiving, consumers can trace Honeysuckle White brand turkeys from a family farm to their table, thanks to a blockchain-based program from Cargill. Consumers in select markets can simply text or enter an on-package code at HoneysuckleWhite.com to access the farm's location by state and county, view the family farm story, see photos from the farm and read a message from the farmer.
This signal was also spotted by Rogrigo Bautista:
Just when you thought the blockchain mania could not possibly get weirder, Cargill has launched a blockchain project that will let some lucky consumers trace their main course's journey from family farm to family table. Seriously. Starting earlier this month, Cargill, the agricultural giant and the largest privately owned company in the U.S.