Cargill rolls out ‘birth to burger’ beef sustainability pilot

Signal of change / Cargill rolls out ‘birth to burger’ beef sustainability pilot

By Simon Billing / 10 Nov 2017

Great name for new sustainability pilot:

 

Cargill rolls out 'birth to burger' beef sustainability pilot

The Cargill Canadian Beef Sustainability Acceleration pilot builds on learnings from the McDonald's beef sustainability pioneering effort completed in 2016, in which nearly 9,000 cattle were tracked through the entire supply chain. The new pilot is designed to test - for the first time - the standards and guidance developed by the Canadian Roundtable for Sustainable Beef.



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What might the implications of this be? What related signals of change have you seen?

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