Another big ag buys in more digital. Surely you would use less fertiliser then? This is one of the challenges of tech to ag input providers:
BREAKING: Fertilizer Giant Yara International Acquires Adapt-N Nitrogen Modeling Tech - AgFunderNews
Multinational chemical company Yara International has acquired Agronomic Technology Corp (ATC), an agricultural field modeling company for soil, water, crops, and fertilizer, for an undisclosed sum. ATC is the maker of , a software tool for agronomists that combines data around soil types and weather with crop modeling and field management to provide farmers with detailed fertilizer prescriptions, to avoid overuse and wastage.