Future Plates campaign capitalises on the influence of chefs to promote plant-based diets

Signal of change / Future Plates campaign capitalises on the influence of chefs to promote plant-based diets

By Futures Centre / 16 Nov 2017

2017's surge in interest in plant-based diets is due in large part to high-profile chefs – key influencers of food trends – recognising the importance of plant-protein and developing new plant-based recipes. Future Plates, a UK-based chef-to-chef communications campaign jointly launched by Forum for the Future and the Sustainable Restaurant Association in 2017, is aiming to capitalise on the influence of these chefs.

Future Plates - Medium

A collaboration with chefs to design the plant-based menus of the future and inspire us to change the way we eat.



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What might the implications of this be? What related signals of change have you seen?

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