Coca-Cola aims to collect 100% of its used packaging in Western Europe

Signal of change / Coca-Cola aims to collect 100% of its used packaging in Western Europe

By Marta Melvin / 24 Nov 2017

Coca-Cola: 'We're determined to do everything we can to ensure packaging does not end up as litter or in our rivers and oceans'

Last week Coca-Cola announced that it aims to collect 100% of its packaging in Western Europe as part of its latest sustainability commitments. But how does Coca-Cola hope to achieve this, and how can it encourage consumers to recycle packaging after use?



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What might the implications of this be? What related signals of change have you seen?

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