After the President dramatically rolled back protections on national monuments, the outdoor brand goes on the offensive. Visit Patagonia's website on just about any day, and you're greeted by surfers shredding sparkling blue waves, climbers hanging off cliffs, and skiers slashing in front of a melting creamsicle sunset.
This signal was also spotted by Gianna Heintges and Carol Brighton:
@patagonia demonstrates how private sector companies can use their power to push #SDGs and influence policy making for sustainable development! #signalofchange https://t.co/DQmIeM1C87
SignalofChange: @patagonia's billionaire owner says he plans to sue Trump. The stance "represents a shift, experts say, in how corporations are speaking up, not just on behalf of their executives and employees, but also their customers." https://t.co/W5DzzdPrfq