To reduce its impact, the major UK retailer Iceland has committed to eliminating plastic packaging for its own brand products within the next five years. It plans to harness new technologies to create a range of packaging containing paper and pulp trays, alongside fully recyclable paper bags.
Iceland and Tesco are already the first supermarkets in the UK to back the introduction of a nationwide bottle deposit return scheme (DRS) to help reduce plastic pollution. Consumers pay a small deposit for plastic and glass bottles which will be refunded upon return to a shop.
So what?Reducing plastic waste is central to the UK’s 25-year Environment Plan, launched in January 2017. The Government vows to eliminate avoidable plastic waste by 2042, promising: "Ministers will work with supermarkets to encourage them to introduce plastic-free aisles in which all the food is loose, and consult on the introduction of a tax system to reduce the amount of single-use plastic waste is created by packaging and containers such as takeaway boxes." What do you think: is 2042 ambitious enough?