The south-central Finnish city of Lahti is expected to be the first city to encourage residents to adopt Personal Carbon Trading, though its CitiCAP project. The EU-funded scheme is touted as a citizen’s cap-and-trade system for CO2 emissions. It will consist of a mobile app, which will automatically collect data on the user’s travel. Those who make environmentally sound transport choices will receive rewards, including gift certificates to bicycle shops and public transport tickets. The data collected from the project will also be used to inform Lahti’s transport system, in order to improve its overall efficiency.
Incentivising environmental friendly transport options could help encourage residents to depend less on their vehicles, especially when it comes to shorter and non-urgent journeys. By using the data to inform the local transport system it creates a feedback look whereby better public transport leads to more residents using it, and the data collected from the additional users leads to further transport improvements. In the long term it could also assist with urban planning, allowing for more a more environmentally friendly infrastructure.