Coke announces World Without Waste

Signal of change / Coke announces World Without Waste

By Charlene Collison / 12 Feb 2018

Coca-Cola has announced a new packaging vision 'World Without Waste', which includes the goal to help collect and recycle the equivalent of 100% of the packaging it sells globally by 2030. The plan is to back this vision with a multi-year investment, helping to progress ongoing work to make its packaging 100% recyclable.

The statement includes the following commitments: 

  • "Invest in our planet: By 2030, for every bottle or can the Coca-Cola system sells globally, we aim to help take one back so it has more than one life. We are investing our marketing dollars and skills behind this 100% collection goal to help people understand what, how, and where to recycle. We will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Cola system will work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris.
  • Invest in our packaging: To achieve our collection goal, The Coca-Cola Company is continuing to work toward making all of our packaging 100% recyclable globally. The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable."

So what?

Coca Cola has the potential to help lead and accelerate a huge shift in F&B packaging systems, both through innovation in material design and through behavioural initiatives to reduce waste, particularly plastic bottles, and stem the flow of plastics into our oceans.

Sources

https://cocacola-mkt-prod1-m.campaign.adobe.com/rest/head/mirrorPage/@kxXJPHp2YLohrm_r8MybJT60x4R3Y47Bf_fXCoDwH25hgrMMvMSX8fi6om_Ae2-_bzfa7Qmmlk4O1SmkfuMeawYIYdAbKc3d1xHGgx2AQYW1kDIx.html

See also Coca-Cola Journey and National Geographic

What might the implications of this be? What related signals of change have you seen?

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