Coke announces World Without Waste

Signal of change / Coke announces World Without Waste

By Charlene Collison / 12 Feb 2018

Coca-Cola has announced a new packaging vision 'World Without Waste', which includes the goal to help collect and recycle the equivalent of 100% of the packaging it sells globally by 2030. The plan is to back this vision with a multi-year investment, helping to progress ongoing work to make its packaging 100% recyclable.

The statement includes the following commitments: 

  • "Invest in our planet: By 2030, for every bottle or can the Coca-Cola system sells globally, we aim to help take one back so it has more than one life. We are investing our marketing dollars and skills behind this 100% collection goal to help people understand what, how, and where to recycle. We will support collection of packaging across the industry, including bottles and cans from other companies. The Coca-Cola system will work with local communities, industry partners, our customers, and consumers to help address issues like packaging litter and marine debris.
  • Invest in our packaging: To achieve our collection goal, The Coca-Cola Company is continuing to work toward making all of our packaging 100% recyclable globally. The Company is building better bottles, whether through more recycled content, by developing plant-based resins, or by reducing the amount of plastic in each container. By 2030, the Coca-Cola system also aims to make bottles with an average of 50% recycled content. The goal is to set a new global standard for beverage packaging. Currently, the majority of the Company’s packaging is recyclable."

So what?

Coca Cola has the potential to help lead and accelerate a huge shift in F&B packaging systems, both through innovation in material design and through behavioural initiatives to reduce waste, particularly plastic bottles, and stem the flow of plastics into our oceans. The company sells 128 billion bottles a year, of which about 49% do not get recycled, and as a result end up in landfills, as litter, and in the ocean. This collection goal may significantly reduce the amount of waste and plastic that finds its way into the environment. However, this is a very long-term target and as many other companies have announced similar goals in a shorter time span, Coca-Cola could possibly reduce their projected timeframe as well.

As such a large and influential company, how will Coca-Cola’s collaboration with other companies in the industry impact the efficiency and effectiveness of this collection scheme?

Sources

https://cocacola-mkt-prod1-m.campaign.adobe.com/rest/head/mirrorPage/@kxXJPHp2YLohrm_r8MybJT60x4R3Y47Bf_fXCoDwH25hgrMMvMSX8fi6om_Ae2-_bzfa7Qmmlk4O1SmkfuMeawYIYdAbKc3d1xHGgx2AQYW1kDIx.html

See also Coca-Cola Journey and National Geographic

What might the implications of this be? What related signals of change have you seen?

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