The UK water industry launched a national scheme on 25 January to cut plastic bottle use by tens of millions each year, while increasing the availability of free drinking water.
Water companies across the UK will join forces with the Refill campaign to create a national network of high street retailers, coffee shops, businesses and local authorities offering stations for the public to refill their water bottles. These pioneering water companies are Anglian Water (Norwich), Northumbrian Water (Durham), South West Water (Cornwall) and Bristol Water (Bristol).
We've seen lots of retailers pledging their own committments to the plastic revolution over the past weeks, but this is the first indication that workable alternatives are being embedded into everyday life. This shows we're moving towards getting new systems in place that provide real solutions to the plastic challenge we are facing, and it indicates that change can be embedded and sustained.