Viral microbead campaign results in law change

Signal of change / Viral microbead campaign results in law change

By Futures Centre / 11 Feb 2018

In 2015, The Story of Stuff launched a campaign to ban plastic microbeads from personal care products. The campaign against microbeads grew to form a coalition of over 100 groups and active citizen engagement to push for a ban. This message was spread through social media platforms and through pressure on industry.

On 18 December 2015, Congress amended the Federal Food, Drug and Cosmetic Act by passing the Microbead-Free Waters Act of 2015.

Resulting legislation makes it illegal in 2017 to sell a product with plastic microbeads.

So what?

This shows the power of viral campaigns to influence industrial practice at scale by changing laws.

Sources

https://storyofstuff.org/plastic-microbeads-ban-the-bead/ 

https://www.fda.gov/Cosmetics/GuidanceRegulation/LawsRegulations/ucm531849.htm

What might the implications of this be? What related signals of change have you seen?

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