Tesco, Waitrose and M&S launch own-brand vegan ranges in the UK

Signal of change / Tesco, Waitrose and M&S launch own-brand vegan ranges in the UK

By Ella-Louise Micallef / 12 Feb 2018

Tesco has become the latest supermarket to launch an own brand vegan range, which is available in over 600 stores, adding to the growing list of supermarkets that have increased their plant based options over recent years.  Other retailers who have also increased their vegan options include Sainsbury’s, who in 2016 launched their own range of vegan cheeses.

They have since expanded their range of vegan products due to rising demand, with items such as BBQ Pulled Jackfruit now available. Both Waitrose and Marks & Spencer also launched their own plant based ranges towards the end of 2017, with Asda and Morrison’s also offering a limited selection of vegan products.

So what?

Demand has increased for these products due to the rise in people following a vegan diet, with over 542,000 Britons considering themselves vegan in 2016 according to the Vegan Society, up from 150,000 just 10 years earlier. These figures do not include vegetarians or those who choose a meat reduced diet, known as flexitarians, who have also contributed to this rise in demand. There are a variety of reasons people are choosing to adopt these lifestyle choices including ethical, religious, environmental and health.

Whilst veganism isn’t a new concept, the growing availability of vegan foods in supermarkets is a clear sign of the normalisation of plant based eating. If this were to lead to a societal shift in diet, it could have a substantial positive impact on both our health and the environment. Could we see a global shift in our current eating habits in the near future?






What might the implications of this be? What related signals of change have you seen?

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