Authors of a study into the extent of waste from farms in the UK estimate that "2-4 million people could be fed their 5 a day nationally on fruit and veg wasted on UK farms, equal to more than the population of Birmingham or Manchester” - reports the Independent. ['Five portions a day' is the recommended intake for fruit and veg in the UK.]
A significant factor in the food waste is the cosmetic standards of supermarkets, the report finds.
Lower prices help to incentivise the sale of produce that may otherwise be rejected. How else can supermarkets change their standards - and who else needs to take a lead in shaping consumer expectations?