In what campaigners have claimed to be a turning point in the war on plastic pollution, an Ekoplaza store in Amsterdam will be the first to have a plastic free aisle. It will contain over 700 products including meat, rice, sauces, dairy, chocolate, cereals, yogurt, snacks, fresh fruit and vegetables. The Dutch supermarket chain said it would roll out similar aisles in all of its 74 branches by the end of the year.
So what?
This demonstrates to both consumers and supermarkets that is it possible to buy plastic-free food, that is both convenient and accessible. With Ekoplaza implementing similar schemes in all of its 74 branches, it also shows the scalability of the idea. Hopefully this will encourage more supermarkets to increase their availability of plastic free products, and promote further innovation within the biomaterial sector.
