Reefill, a company based in New York, has stations around New York City which offer both free tap water and chilled filtered water for a monthly fee of $1.99. Using the mobile app, members can have access to unlimited refills of chilled and filtered water via Bluetooth, as well as track how much money and how many plastic bottles they have saved. Reefill is also in a partnership with Water.org and pledge that for each day a member uses their service, Reefill provides a day of safe water to someone in the developing world through Water.org.
Reefill claims to have saved over 20,000 plastic bottles from going to the landfill and provided over 2,300 years of safe water to people in the developing world. This collaboration between the startup and the charity helps to bring issues on different sides of the world closer and bring awareness simply and conveniently. There are some critics that users should not be charged for access to filtered water, however, considering the good cause that the funds go towards and the significantly reduced cost in comparison to buying bottles of filtered water, the cost may be justifiable. Perhaps collaborations such as these could be the future of funding development programmes.