Nineteenth Amendment, a new on-demand fashion platform, is bucking the trend of fast fashion. Rather than bulk producing large volumes of clothes in the hope they sell out, they let designers sell their clothes before they are produced, so designers know exactly how much to make.
This format benefits designers as it cuts down on waste, and prevents them having large amounts of unsold stock. However customers also reap the benefits, as they receive discounts through pre-sales of exclusive collections launched on the platform. Could we see more fashion houses giving customers the opportunity to buy their clothes before they are produced?