US plant-based "meat" sales increase by 24%

Signal of change / US plant-based "meat" sales increase by 24%

By Joanie K / 29 Aug 2018

Data from the global data and information company Nielson has shown that plant-based meat sales in the United States have increased by 24% over the last 12 months, topping $670 million in sales.

The findings, which were commissioned by the Plant Based Foods Association show increasing consumer interest in vegan alternatives to traditional foods. They also reflect overall trends in the plant-based foods industry which has experienced a 20 percent dollar sales growth over the last year, with sales topping $3.3 billion.

So what?

The findings are an encouraging sign for the global meat alternatives market, which is projected to grow from $4.63 billion to $6.3 billion by 2023. However, it is worth noting the overall trend is that Americans are eating more meat with average per capita consumption to reach an all-time high in 2018.

Does this development further signal that veganism has now become mainstream? If so, is the next challenge for the sustainable protein movement to start driving down unsustainable levels of meat consumption?


What might the implications of this be? What related signals of change have you seen?

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