Fighting back with plastic attacks

Signal of change / Fighting back with plastic attacks

By George Harding-Rolls / 06 Jun 2018

Activists across the world are fighting back against our collective addiction to plastics with so called 'plastic attacks'. Staged across the world, shoppers have been removing unnecessary plastic packaging from goods in supermarkets, such as excessive packaging on fruit and vegetables, and leaving it for the store to deal with. In 2018 there were over 100 hundred such activist incidents around the world

So what?

The backlash against plastic pollution has been extraordinary and it has become one of the biggest environmental awareness campaigns ever. Consumers are clearly frustrated and fed up with the lack of progress to phase our unnecessary plastic, taking things into their own hands. While leaving mountains of plastic packaging in store for supermarkets to deal with won't lead to it being recycled or disposed of in any more environmentally friendly a way that the shoppers could do themselves, it does send a strong message to brands – take action on plastic or your reputation will diminish.


What might the implications of this be? What related signals of change have you seen?

Please register or log in to comment.