New updates to intellectual property rights have been approved for the EU. The reforms will be beneficial to artists and publishers in gaining a greater share of returns from their work. One controversial element is in Article 11 where news and media organizations will be able to collect a larger share of the profit from aggregators such as Google and Facebook. But the most push back has come from is Article 13 that states Big Tech must automatically screen content for copyright infringement, requiring a much higher level of policing by the companies.
As the value of data explodes the question of who should control and profit from it becomes increasing prevalent. With less regulatory capture, a more modern court system and a more objective stance towards Big Tech, Europe is paving the way in providing answers. GDPR was a massive first step in controlling personal data but they are swiftly following that with limiting monopoly control as Google was fined $1.7 billion this week for suffocating all competition in advertising. How the EU pressures Google and the other monoliths in data collection will fundamentally shape how the internet works and could be pivotal to how data is controlled and monetized in the future.