Argos, the UK’s leading general merchandise retailer and Sainsbury’s, the UK’s second largest grocer, have teamed up to open ten new Argos 'digital stores' (where consumers browse products on an interactive database) within existing Sainsbury’s supermarkets. The aim is to bring extra choice and convenience to customers in the same space.
Image: Elliott Brown / Flickr
This shared use of space challenges the notion that retailers require distinct locations. Will the design of future malls move away from retail outlets, opening up new possibilities to prioritise the visitor's physical experience? Will malls require a physical presence at all?