Alleviating China's pollution anxiety: Anagenix's lung-boosting ingredient set for beverage launch

Signal of change / Alleviating China's pollution anxiety: Anagenix's lung-boosting ingredient set for beverage launch

By Gwyneth Marcelo / 04 Jul 2017

Alleviating China's pollution anxiety: Anagenix's lung-boosting ingredient set for beverage launch

New Zealand supplier Anagenix has said the first finished product featuring its lung-enhancing BerriQi ingredient will be launched in China in the next few months. The boysenberry-based ingredient blend will feature in a beverage aimed at Chinese consumers concerned about the effects of pollution.



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What might the implications of this be? What related signals of change have you seen?

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