The emerging companionship market

Signal of change / The emerging companionship market

By Joy Green / 20 Sep 2016
As rates of loneliness increase, particularly among the young, a new companionship market is emerging - rent-a-friend, human walkers etc where people pay for company. It's striking that 18-34 year olds are more likely to be lonely than the over-55, with some putting it down to the alienating effects of technology and modern society. Is paying for company a real solution or just papering over the cracks? Is friendship something that can be monetised?

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What might the implications of this be? What related signals of change have you seen?

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