Home Cooking returns

Signal of change / Home Cooking returns

Americans may be eating out less and eating in more. This has been supported by a few trends such as meal kits (like Blue Apron), distrust of the food system, cooking shows, and the economy. This isn't people abandoning restaurants for take out, this is people deciding to make food themselves. For a long time there is been a steady rise in the prepared food section of the supermarket - will this also take a hit? Will this encourage them to think even more deeply about where their food came from? What does this mean for countries who export ingredients to the US? Will there be more demand for "real food"?


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What might the implications of this be? What related signals of change have you seen?

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