Solving climate change with beer from Patagonia’s food startup

Signal of change / Solving climate change with beer from Patagonia’s food startup

By Michelle Lai / 10 Oct 2016

Solving Climate Change With Beer From Patagonia's Food Startup

Yvon Chouinard, the short, bluff, fatalistic founder of Patagonia, the company renowned for its pricey parkas, fuzzy fleeces, and exhortations to buy fewer of them, sits in a cafeteria-style Chinese restaurant in Jackson, Wyo. He scratches a clam from its shell, forks it into his mouth, chews, checks the time.



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What might the implications of this be? What related signals of change have you seen?

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