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$1.25tn investor coalition pressures food companies to cut meat

Signal of change / $1.25tn investor coalition pressures food companies to cut meat

By Anna Simpson / 17 Oct 2016

A 40-strong investor coalition, the FAIRR (Farm Animal Investment Risk & Return) Initiative, has written to 16 food companies asking them to reveal plans to diversify their protein sources, reducing dependence on industrial meat. The companies targeted include Kraft, Heinz, Nestle, Unilever, Tesco, Walmart and General Mills.

So what?

The initiative bodes well for producers of plant-based proteins looking to strike larger deals with major retailers.

Jeremy Coller, Founder of FAIRR and Chief Investment Officer of Coller Capital, said: “Intensive livestock production already has levels of emissions and pollution that are too high, and standards of safety and welfare that are too low.”

The plant-based market is set to grow by 8.4% annually over the next five years. Given the sharp projected increase in global demand, it represents a significant commercial opportunity, as well as a shift to more sustainable, less resource-intensive consumption patterns.


Agfunder News. Alternative Protein Startups Receive Boost from Investor Coalition Worth $1.25tn. (September 26, 2016).

What might the implications of this be? What related signals of change have you seen?

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