'Uber for tractors' launches in India

Signal of change / 'Uber for tractors' launches in India

By Joy Green / 19 Oct 2016

Most of India's 136 million small-scale farmers can't afford to buy tractors, and even renting them for a few essential sessions each year is difficult and expensive. Now a new app called Trringo aims to to give them affordable access at hourly rates (400 - 700 rupees an hour for a tractor and driver). The service is already available in Karnataka, and will be rolled out to five more states soon.

The company behind the app (Mahindra & Mahindra) is considering giving similar access to other expensive farm implements - like harvesters and rice transplanters - that are only needed a few times each year.



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What might the implications of this be? What related signals of change have you seen?

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