Hellmann's aims to woo flexitarians by branding its mayo as veggie

Signal of change / Hellmann's aims to woo flexitarians by branding its mayo as veggie

By Jacqueline Culleton / 24 Nov 2016

Hellmann's aims to woo flexitarians by branding its mayo as veggie

Unilever, one of the world's biggest food companies, has promised that by the end of next year it will have added a V logo to 500 of its products, ranging from mayonnaise and pasta sauce to margarine. But why would a company selling mainly vegetarian products want to start promoting that these products are, as we already know, vegetarian?



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What might the implications of this be? What related signals of change have you seen?

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