Britain cracking down on gender stereotypes in ads

Signal of change / Britain cracking down on gender stereotypes in ads

By Dorothy Ng / 21 Jul 2017

Britain Cracking Down on Gender Stereotypes in Ads

The answer, the report found, is no. The agency found that stereotypes could "restrict the choices, aspirations and opportunities" of ad viewers, especially girls and teenagers who are figuring out their identities and goals. "Our review shows that specific forms of gender stereotypes in ads can contribute to harm for adults and children," said Ella Smillie, the lead author of the report.



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What might the implications of this be? What related signals of change have you seen?

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