The Japanese cosmetic giant Shiseido has partnered with Microsoft Japan and Skype For Business to create ‘Telebeauty’: an augmented reality app that applies virtual make-up to a teleconference user’s video image.
“Women use the app by selecting one of four palettes: natural, trend, cool, or pretty, before entering the teleconference call. The app then scans the user’s face and adjusts her skin tone, superimposing a kind of digital beauty balm that blurs pores, dark spots, and pimples. It also adds blush, lipstick, and eye makeup.”
