By investing $32 million in Habit, a personalized nutrition company, Campbell’s Soup shows support for new ways of thinking about nutrition. Habit provides consumers an at-home test that collects data on their physiology and provides them with personalized recommendations for food choices to suit their bodies, as well as home delivery.
Campbell’s Soup invests in personalized nutrition start-up
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- Topic: AgricultureFood & nutritionSociety & citizensTransport
- Other Tags: BusinessConsumer EngagementEducationFoodNutritionSustainable Nutrition