Red Lobster, one of America’s largest seafood brands, has partnered with the Seafood Watch program at California’s Monterey Bay Aquarium to promote sustainable fishing. Red Lobster plans to use the data and tools from Seafood Watch to improve its own sourcing choices, and educate diners about the impact of their seafood choices.
Kim Lopdrup, Red Lobster’s CEO, said “Red Lobster is committed to taking a leadership position in conserving and protecting every kind of seafood we source. Our partnership with Seafood Watch is the natural next step in keeping our commitments and driving continuous improvement within our seafood supply chain.”